![]() ![]() ![]() Mass psychology is of paramount importance in the advertising world, and can have long-reaching effects for any organization. Color schemes denoting certain characteristics and details of design which are meant to convey something of importance are pored over by advertising executives, and for good reason. It works because the name itself holds enough interest.Ĭlick here to see more Wordmark Logo Design Inspirations.Ĭompanies often invest a great deal of money in logo design and development, exploring subtleties that most people would never think of. The name itself is also important, of course, and a company like Google has such a quirky and unusual name that their logo doesn’t need to be anything more than colorful letters. ![]() It’s these simple distinctive twists which create a memorable brand logo simply by using the name. Think of Tropicana fruit juice, for example, where there is a fresh green color and a leaf over the letter i. Beyond this, the overall colors and shapes of the text are often manipulated within the logo design depending on what the brand or product is trying to put across. Fonts in themselves can say something about a brand, for example italics can suggest motion or change whilst bold could say strength, power or stability. This kind of logo has a type font which is stylized to convey the business identity. The first type of logo design is known as a wordmark, and is used by around 37% of the top 100 companies in the world. ![]()
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